Macintosh Office

The Macintosh Office was an effort by Apple Computer to design an office-wide computing environment consisting of Macintosh computers, a local area networking system, a file server, and a networked laser printer. Apple announced Macintosh Office in January 1985 with a poorly received sixty-second Super Bowl commercial dubbed Lemmings. In the end, the file server would never ship and the Office project would be cancelled. However, the AppleTalk networking system and LaserWriter printer would be hugely successful in launching the desktop publishing revolution.

Macintosh Office was the company's third attempt to enter into the business environment as a serious competitor to IBM.

Following the success of the Apple II personal computer, Apple first sought to enter into the lucrative professional business market with the Apple III. A high-end computer with features geared toward the business professional, it suffered from many technical problems which plagued the system during most of its production run. As a result, Apple's reputation suffered and it lost any advantage it had entering into the business market – a full year prior to the introduction of the IBM PC.

Apple's second attempt was with the introduction of the revolutionary Lisa, a high-end computer aimed at the business community, based on the graphical user interface that was to become the basis of the Macintosh. Unfortunately it proved far too expensive and offered too few features for most businesses to justify the cost. A year later when the much less expensive Macintosh debuted, Lisa's fate was sealed and a year later was discontinued following less than three years of poor sales.

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