Macintosh LC III+

The Macintosh LC (meaning low-cost color) is Apple Computer's product family of low-end consumer Macintosh personal computers in the early 1990s. The original Macintosh LC was released in October 1990 and was the first affordable color-capable Macintosh. Due to its affordability and Apple II compatibility the LC was adopted primarily in the education and home markets. Together with the Mac IIsi, it introduced built-in audio input on the Mac. The "LC" name was subsequently used for a line of low-end Macintosh computers for several years and spanned the 68k to PowerPC transition.

After Apple co-founder Steve Jobs left Apple in 1985, product development was handed to Jean-Louis Gassée, formerly manager of Apple France. Gassée consistently pushed the Apple product line in two directions, towards more "openness" in terms of expandability and interoperability, and towards higher price. Gassée long argued that Apple should not market their computers towards the low end of the market, where profits were thin, but instead concentrate on the high end and higher profit margins. He illustrated the concept using a graph showing the price/performance ratio of computers with low-power, low-cost machines in the lower left and high-power high-cost machines in the upper right. The "high-right" goal became a mantra among the upper management, who said "fifty-five or die", referring to Gassée's goal of a 55 percent profit margin.

This policy led to a series of ever more expensive computers. This was in spite of strenuous objections within the company, and when a group at Claris started a low-end Mac project called "Drama", Gassée actively killed it. By 1990, with sales slumping, arguments broke out over whether or not the high-right goal should be maintained. In the end, Gassée was forced from the company and Michael Spindler was given his position, with the job of producing a low-cost series of machines. The result was the Macintosh Classic, Macintosh IIsi, and the LC.

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