Machete Music Tour 2010
| Tour by Machete Music | |
Promotional poster for the tour
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| Associated album | Various |
|---|---|
| Start date | October 22, 2010 |
| End date | November 26, 2010 |
| No. of shows | 5 in North America |
The Machete Music World Tour 2010 was an international tour by artists of the Latin Urban music label Machete Music. Headlined by Ivy Queen, and Tego Calderón, the tour also features Chino & Nacho, Flex, Jowell & Randy, Don Omar, Cosculluela, Angel & Khriz, J-King & Maximan and R.K.M & Ken-Y. The tour launched with a sold out concert at the Theatre at Madison Square Garden in New York.
Originally to feature more than 15 dates, the tour was cut short to five dates due to unknown circumstances. Of the seven initial concerts, dates for Florida and others in Texas were cut from the five final concerts. Dates for a 2011 leg were announced but never fulfilled. Christopher Lopez of the Miami New Times expected a Miami date to be announced, being that Miami would be a major market for it.
Machete Music is an urban and reggaetón music label owned by Universal Music Group. Claiming 80% of Latin Rhythm Billboard chart sales, Machete has had 27 top ten albums on the Billboard Top Latin Albums chart with eleven of those being number one albums.
After the success of Ivy Queen's 2007 effort Sentimiento, which spawned the Top 10 hit "Que Lloren" and was later certified Platinum by the United States Recording Industry Association of America (RIAA), a substantial live album, Ivy Queen 2008 World Tour LIVE! was distributed by Machete in 2008. Subsequently, Queen signed a new record deal with the label in April 2010 as it celebrated its fifth anniversary. The tour was then launched later that year in celebration of the new artist and its fifth anniversary.
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