"MMX (The Social Song)" | ||||
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Single by Enigma | ||||
Released | December 15, 2010 | |||
Recorded | 2010 | |||
Genre | World, new-age, downtempo, chillout | |||
Length | 4:14 | |||
Label | Virgin, EMI | |||
Songwriter(s) |
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Producer(s) | Michael Cretu | |||
Enigma singles chronology | ||||
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"MMX (The Social Song)" is a single by the band Enigma released on December 15, 2010 to celebrate the 20th anniversary of the musical project.
In October 2010 Enigma's producer Michael Cretu invited the fans to record themselves and vote for a vocalist to create the song via internet.
Latvian Fox Lima's (Alise Ketnere) "Fei Mea" was the most voted and became the lead vocal for the chorus of the social song.
The 3 runners up, J.Spring (Jerome Pringault) from Spain, Mark Josher from Brazil and Rasa Serra (Rasa Veretenčevienė) from Lithuania provided other important parts of the vocals like the backings, bridge and verse of the final version of the single.
All 4 vocalists are fully credited for the lyrics and music.
Fans were also involved in the production of the song choosing a solo instrument, its final style and mood as well as its cover art created by Lars Doerwald.
Finally Arístides Moreno (Steadycamline) was voted by the fans to direct the official video which was released on YouTube, Enigma's official website and Facebook on March 17, 2011.
Arístides Moreno (Steadycamline) also directed and edited a making-of video of the event.
"MMX" is the first track Michael recorded on his own in his mobile producing studio called Merlin, and it is also the first song ever created and produced via the internet exclusively for and by fans.
At the end of September 2010 Enigma's producer Michael Cretu officially announced a special event for the 20th anniversary of the project called "Enigma's Social Song" involving the fans all over the world.
The project was set up as an event "to commemorate Enigma's 20th anniversary involving fans actively in the process of creating a song together with Michael Cretu. For the first time ever he will allow people to look behind the scenes writing and producing along the preferences of the public. They will be engaged in original vocal submissions, series of votings and active participation. That's why we call it a "Social Song"."
Enigma's Social Song official website was also created.
The following 3 weeks hundreds of fans submitted and voted for their favorite vocals via YouTube. For the first two weeks of voting J. Spring's "Time Machine" was the fans favorite but Fox Lima's "Fei Mea" was eventually the most popular, and became the lead vocalist, closely followed by Mark Josher's "Set U Free", J. Spring's "Time Machine" and Rasa Serra's "Oi Giria Giria".