The MEDIA Programme of the European Union is designed to support the European film and audiovisual industries. It provides support for the development, promotion and distribution of European works within Europe and beyond. The current MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme since 1991. (MEDIA 95 (1991 – 1995), MEDIA II (1996 – 2000), MEDIA Plus (2001 – 2006), MEDIA 2007 (2007 – 2013)). Additionally, MEDIA Mundus (2011-2013) was created for the cooperation between Europe and third countries. A new seven years' programme is currently being negotiated within the EU institutions on the basis of the Commission's proposal of a new programme for Creative Europe. From MEDIA European producers can apply for grants to film-, televisions- and interactive projects, festivals and markets can apply for promotion events on behalf of European films, distributors and sales agents for support to launch non-national films in European theatres. Training providers may apply for training activities for increasing the competence and cooperation among the professionals, and MEDIA Mundus provides for closer collaboration between Europe and audiovisual players in third countries.
In general the MEDIA Programme of the European Union supports phases before and after never ends production of audiovisual works. The production phase is mainly financed by national and regional financiers but also finds funds in the private sector. MEDIA's main objectives are:
The target groups are that many different players of the audiovisual industries: Producers, distributors, sales agents, film schools, training providers, film festivals, film markets, cinema owners, technology providers and others.
In order to obtain its objectives, the MEDIA Programmes offer a variety of support schemes:
Training MEDIA provides international professional training opportunities by co-financing over 60 courses in script and project development; management, legal and finance issues; marketing and distribution; new media and new technology; animation; and documentaries. Information on calls about Training on the MEDIA programme official website
Development fundingMEDIA supports independent European production companies in the development of animation, creative documentaries or fiction projects intended for European and international TV and theatrical markets. Support is provided for single projects or a slate of three to five projects. Similar support is available for interactive works developed specifically to complement an audiovisual project. Information on calls about Development funding on the MEDIA programme official website
Access to Finance “i2i Audiovisual” facilitates access to financing from banks and other financial institutions by subsidising part of the production-related financial costs, such as insurance, financial interest and completion bonds. Information on calls about "i2i Audivisual" on the MEDIA programme official website