MBC Max | |
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MBC Max's logo as of 2010
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Launched | October 26, 2008 |
Owned by | Middle East Broadcasting Center |
Picture format |
1080i (HDTV) 576i (SDTV) |
Slogan | Love Movies. Love Max. |
Broadcast area | Middle East and North Africa |
Headquarters | United Arab Emirates |
Sister channel(s) |
MBC 1 MBC 2 MBC 3 MBC 4 MBC Drama MBC Action MBC Persia Al Arabiya Wanasah MBC Bollywood MBC MASR |
Availability
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Satellite | |
Nilesat 102 | 11938 V - 27500 - 3/4 |
Arabsat BADR4 | 11919 H - 27500 - 3/4 |
OSN (Middle East & North Africa) |
Channel 734 (HD) |
beIN (Middle East & North Africa) |
Channel 301 (SD) |
Streaming media | |
YouTube | Watch online (SD) |
MBC Max (branded as MBC MAX) is a free-to-air movie channel that broadcasts non-stop Hollywood films (and sometimes films from other countries) 24/7 and it is an alternative to its sister channel MBC 2.
Considered the second free specialized movie channel in the Arab world, launched by the MBC group, the aim of MBC Max is to broadcast more choices of films, including more MBC premieres and first-time-on-TVs, for MBC's audience in the Middle East and North Africa. However, the films features on MBC Max seem milder in content than the films featured on MBC 2, although the pre-launch promotion hinted that MBC Max was created for a wider range of film audiences.
The Channel aims to please its youth audiences but at the same time keep the experience enjoyable and exciting for the whole family.
The number of fans on the Channel’s official Facebook page surpassed the One millions followers in 2013.
MBC Max HD launched on July 1, 2011.
The other channels of the MBC Group had been promoting MBC Max for a little over a month before its official release. A trial broadcast was launched on October 22, 2008, and during that time it simply showed its own promotional TV ad in a loop. The channel was finally officially launched on October 26 at 7:00 pm U.A.E. time. Its first film was Spider-Man.
As mentioned earlier, MBC Max shows films with milder content than on MBC 2, which means MBC Max may not show horror films and other related genres. The channel does not show any film that contains extreme forms of violence. MBC Max even has slightly more censorship than MBC 2, but mostly with audio simply to remove the majority of a certain film's bad language, as well as bigger cuts of other censored and sexual scenes.
MBC Max also features MBC 3 prints of animated and family films, always broadcasting in the middle of the afternoon U.A.E. time, as these films feature the same MBC 3-based, higher-level censorship. (This only applies to films that were originally on MBC 3, as the animated and family films that premiered on MBC Max did not feature such censorship, even though many of those films later appeared on MBC 3, unsurprisingly featuring censorship.)