Lyoness
 |
|
| Private | |
| Industry | Shopping community, Multi-level marketing |
| Founded | 2003 |
| Founders | Iwan J. Ackermann, Max Meienberg, Uwe Proch |
| Headquarters | Graz, Austria |
|
Key people
|
Hubert Freidl |
| Revenue | 1.2 billion euros |
|
Number of employees
|
980 employees, 7,000,000 members |
| Website | www.lyoness.com |
Since 2003, Lyoness has been the registered trademark name for a group of globally distributed (mostly privately owned, limited-liability) corporate structures, which originated in Austria. Lyoness comprises at least 7 corporations registered in Switzerland, 9 corporations registered in Austria and approximately 42 additional national and regional corporations all around the globe. The name ‘Lyoness’ was derived from the Celtic mythological kingdom ‘Lyonesse’. "Lyconet" has been introduced in 2014 as a new trademark name for the same group of corporations.
The main corporation, then called ‘Lyoness Holding Europe AG’, was registered in 2003 by Iwan J. Ackermann, Max Meienberg and Uwe Proch. In 2004, the publicly known CEO of Lyoness, Hubert Freidl, was hired by this corporation as a director. Lyoness, in its entirety, has an estimated annual turnover of 1.2 billions euros (2012). The shopping community has a self-proclaimed membership of more than 5 million (as of July 2016). Lyoness is currently active in more than 40 countries, spread over 6 continents.
Lyoness operates an international, cross-sectoral shopping community, from which members and merchants presumably benefit through cashback discounts and customer loyalty, respectively. Lyoness announced that starting July 2014, all network marketing activities are to be bundled under the new brand "Lyconet".
The Lyoness shopping community currently has (as of July 2014) an estimated 4 million members around the globe, receiving discounts while shopping at 29,000 Lyoness partners with over 150,000 points of acceptance. Through the discounts systems, Lyoness members receive direct discounts of 1-5% in the form of cash back on every purchase made at a Lyoness partner. Depending on the country, the sum of the obtained discounts needs to be 5 or 10 euros or higher in order for it to be transferred to the bank account of the Lyoness member.
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Wikipedia