Lynk & Co
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| Product type | Automobile marque |
|---|---|
| Owner | Geely |
| Country | China |
| Introduced | 2016 |
| Website | www |
Lynk & Co is an automotive brand owned by China-based Zhejiang Geely Holding Group. Founded in 2016, its cars will be positioned between those of the Geely brand and Swedish brand Volvo, which was purchased by Geely in 2010. The focus of the brand is on internet connectivity and innovative purchasing models in certain markets, targeting the young professional demographic.
The name Lynk is meant to evoke connectivity and communication. The Chinese name of the brand is Lingke (领克), a transliteration of Lynk that has given meanings, where 领 means "to lead with open mind, in style design and cutting-edge technologies" while 克 means "to amend with innovations in trilateral space between human, vehicle and environment for better traffic".
The first product announced by Lynk & Co is the 01, a crossover based on the Compact Modular Architecture (CMA) platform, shared with Volvo. Sales are planned to begin in 2017.
Lynk & Co is planning to use a direct-to-consumer sales model in most markets, including the United States. This method is very uncommon, especially in the United States, where dealerships have been used as the primary method of selling automobiles to consumers. Tesla has had recent success selling direct to consumers, which Geely acknowledges.
Instead of building its cars as trim models, a method of building variations common used in the industry, each car will be ordered by the buyer and customized using equipment packages, though variations will be limited.
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