Luvs
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| Product type | Diapers and Training Pants |
|---|---|
| Owner | Procter & Gamble |
| Country | U.S. |
| Introduced | 1976 |
| Related brands | Pampers |
| Markets | U.S. |
| Tagline | "Live, Learn & Then Get Luvs" |
| Website | www |
Luvs is a brand of disposable diapers made by Procter & Gamble which also is the maker of Pampers disposable diapers. It was sold as a "deluxe" brand in the late 1980s. Since 1994 it's sold as a budget brand. The brand also has baby wipes.
Similar story for diapers for boys. First solid blue plastic backing from 1987 to 1991. Then a pinstripe design from 1991 until 1992. Then solid blue backing through 1994. 1992 diapers were sold in sizes up through "Walker size 3". Then in 1993, the sizing went from 1 through 5.
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