Luv Ya Blue

"Luv Ya Blue" was a movement by fans of the Houston Oilers of the National Football League in the late 1970s that featured fight songs, pom-poms and other features more reminiscent of the college game than the NFL.

In the early 1970s, the Houston Oilers had fallen on hard times. In 1975, Bum Phillips was hired as the coach and ushered in a new era for the Oilers. With the help of stars such as Billy "White Shoes" Johnson and Elvin Bethea, the Oilers had their first winning season of the decade in 1975. In 1978, the Oilers drafted one of the most dominant running backs in college football, Heisman Trophy winner Earl Campbell of the University of Texas. Campbell went on to become the NFL Rookie of the Year, as well as the Most Valuable Player in 1978.

Led by the charismatic Phillips, the team quickly became a sensation in Houston. Many team members, including Campbell, began adopting Phillips' "good ole boy" attitude by wearing cowboy boots and "ten gallon" cowboy hats. As the 1978 season progressed, Campbell contributed such a large part of Houston's offense that many fans began referring to the team as the Houston "Earlers". This would soon change, however, as Campbell himself would give Oilers fans another catchphrase to use while cheering for their team.

On November 20, 1978, the Oilers took on the Miami Dolphins on Monday Night Football. In order to boost team spirit, the Oilers gave each fan a blue and white pompom before the game. The sight of over 70,000 fans waving the pompoms inspired the Oilers to a 35-30 victory, behind Campbell's 199 rushing yards and 4 touchdowns. After the game, Campbell stated, "The display of 'Luv Ya Blue' was a chance for people of all races and backgrounds to come together as a city. More than that, it was a feeling that the players and fans shared without even talkin'. We owed it all to one man: Bum Phillips."

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