Love of Life
| Love of Life | |
|---|---|
Main title card (1950s).
|
|
| Created by | Roy Winsor |
| Starring |
Audrey Peters Ron Tomme |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 29 |
| No. of episodes | 7,316 |
| Production | |
| Running time | 15 minutes (1951–1958) 30 minutes (1958–1962, 1969–1973, 1979–1980) 25 minutes (1962–1969, 1973–1979) |
| Release | |
| Original network | CBS |
| Picture format |
Black-and-white (1951–1967) Color (1967–1980) |
| Audio format | Monaural |
| Original release | September 24, 1951 – February 1, 1980 |
Love of Life is an American soap opera which aired on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow had premiered three weeks before Love of Life, and who would go on to create The Secret Storm two and a half years later.
Love of Life originally came from Liederkranz Hall on East 58th Street in Manhattan. Mike and Buff (Mike Wallace), Ernie Kovacs, and Douglas Edwards and the News, as well as Search for Tomorrow and The Guiding Light also came from that location. The program originated at other studios in Manhattan, but primarily at the CBS Broadcast Center on West 57th Street and CBS' Studio 52 behind the Ed Sullivan Theater. In 1975, the series moved to make way for a nightclub that became known as Studio 54. Until its final episode in 1980, Love of Life was taped in Studio 44 at the CBS Broadcast Center.
Unlike most other soap operas, Love of Life was originally not split up into segments dictated by commercial breaks. Because the show was owned by packaged-goods giant American Home Products and merely licensed to CBS, all commercials were for AHP brands, and occurred before or after the show. In the 1960s, one commercial break was allotted around the middle of the program, but this was mostly to allow affiliates to reconnect with the feed after airing local commercials. Love of Life adopted the "five segments per half-hour" standard in the 1970s.
Love of Life began, as most other television serials of that era, as a 15-minute program, airing at 12:15 pm Eastern (11:15 am Central). The program became so popular, CBS expanded it to 30 minutes on April 14, 1958, moving it to noon/11:00. During that period, Love of Life generally placed in the ratings among the top six soaps in the 1950s and 1960s.
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