Love Is Noise

"Love Is Noise"
Single by The Verve
from the album Forth
B-side	"Chic Dub"
Released	11 August 2008
Format	digital download, 7", CD
Genre	Alternative rock
Length	4:02 (radio edit) 5:29 (album version)
Label	Parlophone
Writer(s)	Richard Ashcroft Nick McCabe Simon Jones Peter Salisbury
Producer(s)	Chris Potter, The Verve
The Verve singles chronology
"Sonnet" (1998) "Love Is Noise" (2008) "Rather Be" (2008) Alternative cover

"Love Is Noise" is a song by English alternative rock band The Verve and is the second track on their fourth album, Forth. It was released as the first single from the album on 3 August 2008 as a digital download, with the physical release on 11 August 2008 in the United Kingdom (see 2008 in British music). The song received its first airplay by Zane Lowe on BBC Radio 1 on 23 June 2008. The promo video for the song debuted on the band's MySpace on 9 July.

Richard Ashcroft stated that lyrically the song is a take off of William Blake's "And did those feet in ancient time", commonly known as 'Jerusalem'. Whereas in Blake's song the title verse is "and did those feet in ancient time. Walk upon England's mountains green?" Love is Noise asks: "Will those feet in modern times / Walk on soles that are made in China?", and allusion to "Bright prosaic malls" instead of "dark Satanic mills". This is the second time Richard Ashcroft has referenced Blake, following 1995's "History".

"Love Is Noise" derived from another song off the album, "Columbo". While recording that track Richard created a new loop on a vocoder and added it to the song. "Columbo" was practically a jam the band had been working on for a couple of days. After that loop was added, all the band started adding some stuff on to it until finally, it evolved into a different track.

The song has been played live as early as the late 2007 gigs, but was given different names such as "Modern Times", "Love is Pain", "Love is noise (with boy)". The band played it with a huge warm reception at 2008's Coachella as the setlist's closer, something that was repeated in Glastonbury's Pyramid Stage on 29 June.

The video for the song was released on the band's MySpace. The video mixes up shots of the band performing in a dimly-lit room, with frontman Richard Ashcroft sitting on the floor, with montages of other images, including snow-capped mountains, a North Korean choreography, a couple about to kiss, a dancer and a blonde woman with an eagle.