Love Hearts

Love Hearts are a type of confectionery manufactured by Swizzels Matlow in the United Kingdom. They are hard, tablet-shaped sweets in a variety of fruit flavours featuring a short, love-related message on one side of the sweet. They were an updated version of Victorian-era Conversation Lozenges.

The sweets are suitable for either chewing or sucking. On chewing the sweet quickly disintegrates into a powdery, starchy consistency.

Love Hearts currently come in six flavours, each associated with a colour (listed from weakest to strongest flavour):

The sweets are small and circular, approximately 19 millimetres (0.75 in) in diameter, and 5 millimetres (0.20 in) in height (including the embossed decorations). Both sides are embossed with a decoration, the rear with a large outline of a heart and the front with the message within an outline of a heart. On the front of the sweet the embossing is highlighted with a red colouring.

The main body of the sweet is coloured in one of the 6 colours: white, yellow, orange, green, purple or red. Especially for the darker red and purple colourings this colouring is somewhat blotchy.

There are many different messages which can be found on the front of the sweet, most of which are love-related. The message is written in capitals in a sans serif font of varying size. The font is scaled and sometimes stretched out of proportion to fit the available space.

There are many messages (it is uncommon to find more than 3 repeats in a packet of 20). These include:

The messages have been updated many times, for example:

Most messages are written in simple horizontal, centrally aligned, lines. There are some exceptions to this rule, including the phrase "I Surrender", where the word surrender has been written in an arc around the lower inside edge of the heart outline.

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