Louisiana gubernatorial election, 1948
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The Louisiana gubernatorial election of 1948 was held in two rounds on January 20 and February 24, 1948. Like most Southern states between Reconstruction and the civil rights era, Louisiana's Republican Party was virtually nonexistent in terms of electoral support. This meant that the two Democratic Party primaries held on these dates were the real contest over who would be governor. The 1948 election saw the defeat of Louisiana's reformer "anti-Long" faction and the election of Earl Kemp Long to his first full term as governor.
Under Louisiana's constitution, incumbent governor Jimmie Davis could not succeed himself in a consecutive term. Instead, Louisiana's reformer and anti-Long faction supported Sam H. Jones, who had been governor from 1940 to 1944. Jones was endorsed by outgoing Governor Davis and high-profile Louisiana politicians, such as Senator John H. Overton and Mayor deLesseps Story Morrison, Sr., of New Orleans, who controlled the city's powerful Crescent City Democratic Association. Jones's reform campaign was weakened by reminders of unethical deals and heavy-handed political tactics in his previous term and by the electorate's lack of enthusiasm for reform governors after eight years.
Sam Jones's main opponent was Long, who had been governor in 1939–40 and the inheritor of his brother Huey Long's Longite political faction. Funded by politicians, oil and gas money, and contributions from organized crime in the New Orleans area, Long ran a theatrical and entertaining campaign, making stump speeches that were a mix of political harangue and humorous anecdotes. His platform called for the elimination of Jones's civil service, the doubling of state spending on programs like pensions, school lunches, charity hospitals and asylums, new trade schools, pay increases for teachers, an increased homestead tax exemption, and bonuses for veterans of World War II. Through payoffs and promises of support, Long managed to gain the backing of powerful former enemies, State Senator Dudley LeBlanc, former Governor Jimmie Noe, and U.S. Representative F. Edward Hebert of Louisiana's 1st congressional district.
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