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Louise Asher

The Honourable
Louise Asher
MP
Victorian
Minister for Tourism and Major Events
Minister for Innovation, Services and Small Business
In office
2 December 2010 – 29 November 2014
Premier Ted Baillieu (2010–2013)
Denis Napthine (2013–2014)
Preceded by Tim Holding
Member of the Victorian Parliament
for Brighton
Assumed office
1999
Preceded by
Personal details
Born (1956-06-26) 26 June 1956 (age 60)
Melbourne, Australia
Political party Liberal Party of Australia
Alma mater University of Melbourne
Monash University
Profession Teacher
Website Parliament web page
Party web page

Louise Asher (born 26 June 1956) is an Australian politician. She has been a Liberal Party of Australia member of the Victorian Legislative Assembly since 1999, representing the electorate of Brighton; she previously served in the Victorian Legislative Council from 1992 to 1999 as member for Monash Province. Asher was Deputy Leader of the Liberal Party from 2006 to 2014, and served as a minister in the Kennett, Baillieu and Napthine governments.

Asher joined the Young Liberal Movement in 1976 and served as state president in 1982. Asher also studied at both Melbourne and Monash University completing a Master of Arts and a Bachelor of Education and was a secondary teacher during the 1980s before becoming an advisor to New South Wales minister Peter Collins.

At the 1992 state election Asher was elected to the Victorian Legislative Council as the member for Monash Province. After the 1996 election she served as Minister for Small Business and Minister for Tourism. An ally of Premier Jeff Kennett, Asher had the opportunity to transfer into the Legislative Assembly in her local district of Brighton after the retirement of . However she faced a bruising pre-selection against future Senator Mitch Fifield but she prevailed 33 votes to 18. [1]


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