Loud Tour
| Tour by Rihanna | |
Promotional poster for the tour
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| Associated albums | Talk That Talk |
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| Start date | June 4, 2011 |
| End date | December 22, 2011 |
| Legs | 4 |
| No. of shows | 61 in Europe 33 in North America 4 in South America 98 Total |
| Box office | $90 million |
| Rihanna concert chronology | |
The Loud Tour was the fourth overall and third world concert tour by Barbadian recording artist Rihanna. Performing in over twenty countries in the Americas and Europe, the tour was launched in support of Rihanna's fifth studio album Loud (2010) but eventually supported her following album Talk that Talk as it was released during the tour, in November 2011. Critics acclaimed the show for its liveliness and higher caliber of quality when compared to Rihanna's previous tours. The Loud Tour was a large commercial success, experiencing demand for an extension of shows in the United Kingdom due to popularity. In London, Rihanna played a record breaking 10 dates at The O2 Arena. The tour ultimately grossed an estimated value of US$90 million from 98 reported shows and a total audience of 1,200,800. The Loud Tour became the 7th highest grossing tour of 2011.
The tour was officially announced on February 9, 2011, when North American dates were revealed. The tour was described as an "all new production, costumes and stage design creating a visual and audio event with the once in a lifetime excitement her fans around the world have come to expect from one of the brightest stars in music today." Speaking about the tour, Rihanna stated that "We're creating an incredible ride with this tour. I'm excited to get out on the road and share my new music from this album. We are going to have an amazing time and I know my fans are ready to get LOUD!" During an interview with Ryan Seacrest after she performed "California King Bed" on American Idol April 14, 2011, the singer spoke about the tour's development. Rihanna addressed rumors about a special performance to be included on the setlist in order to fully incorporate her fans into the experience, saying: When asked by Seacrest about the fan experience, she joked ""You always know the inside scoop!" before continuing to say "Right now, we just designed the stage. I'm really not supposed to say this, but I want to get you excited ... We're building two sections on the stage [for the fans. They'll be] closer than they've ever been. It's real VIP."
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