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Lori Fena


Lori Fena (born 1961) is an American internet activist, entrepreneur, and author, best known as the former director of the Electronic Frontier Foundation from 1995–98 and author of "The Hundredth Window".

Fena has a BSc in business information systems from California State University. She worked in interactive video at a Pasadena engineering company, and managed the third-party software licensing business of Convergent Technologies (now Unisys). She launched Fena & Bates, an intellectual property consulting firm, in 1990 with Amy Bates when they both left Convergent. In 1993, she co-founded the Technology Board of Trade with Bates, which was an exchange for technology, including software, patents, and licenses. Fena sold the company to Corporate Software, which later became Stream International. Fena was VP of business development at Corporate Software/Stream, and continued as an investor with her husband Edward Zyszkowski, Joe Rizzi, and Thampy Thomas.

In September 1995, Fena was recruited to the Electronic Frontier Foundation (EFF) by Esther Dyson and John Gilmore to revitalize the activist organization and move its headquarters to Silicon Valley. Fena was Executive Director until January 1998, when she stepped down to return to private consultancy and was succeeded by Barry Steinhardt of the ACLU. She was EFF chairman from January 1998 – 2000. Fena launched the Silver Anvil Award-winning online grassroots Blue Ribbon Campaign for free speech, and founded and span out TRUSTe.org, a non-profit web-seal organization that created and enforced the industry standard and EU safe harbor for online personal information.

Fena served as founder and chairman of TRUSTe.org from 1997 to 2002. She remained as Chairman Emeritus until the organization’s assets were converted by the staff and board to a for-profit corporation in 2008. Fena was featured on CBS 60 Minutes and testified to congressional committees on privacy and intellectual property.


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