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Lori Allen

Lori Allen
Lori Allen photograph.jpg
Born Georgia
Residence Atlanta Georgia
Nationality American
Alma mater Columbia College in South Carolina
Occupation Bridal boutique owner and television host
Television Say Yes to the Dress: Atlanta and Say Yes to the Dress: Bridesmaids
Spouse(s) Eddie Allen (m. 1979)
Children daughter Mollie, son Cory

Lori Burns Allen is an American television personality and upscale bridal boutique owner, (famously known as the venue for top bridal reality shows--Say Yes to the Dress:Atlanta and its spin-off Say Yes to the Dress: Bridesmaids on TLC Network.)

Allen founded Bridals by Lori in Atlanta,Georgia on December 27, 1980. The shop was opened only two weeks after Allen graduated from college. Initially serving as a shopping center storefront, Bridals by Lori has since expanded into a three-story 25,000 square foot complex— becoming one of the largest full-service bridal boutiques in the US. Allen was interviewed by various news outlets, as early as the 1980s, regarding the process of selecting a wedding dress. She frequently serves as an expert judge for fashion design competitions and has notable features in wedding magazines across the globe.

In 2009 Allen's daughter, Mollie Allen, was featured on the season finale of WE's hit television show Platinum Weddings (season 4). The show documented Mollie and Lori during the planning of Mollie's Southern-charm themed wedding. The show also featured Monte Durham as the wedding director-- Durham would later co-host Allen's own television show. It was here that the idea sparked to film a pilot episode focusing on brides and their journey to finding the perfect wedding dress. In 2010, on the boutique's 30th anniversary, Bridals by Lori was selected to be the setting of the television show, Say Yes to the Dress: Atlanta.

This series is one-half of the Say Yes to the Dress franchise—not to be confused with the initial series of Say Yes to the Dress filmed at the bridal boutique, Kleinfelds, in New York City. Instead, the Say Yes to the Dress: Atlanta series showcases the daily operations of Bridals by Lori and their expansive clientele, which is visited by roughly 10,000 brides annually. Part bridal story, part fashion makeover and part family therapy session, each episode looks at the personalities and craftsmanship that come into play as the shop's staff, owner Lori Allen, and fashion director Monte Durham, goes to extreme lengths to realize each bride's dreams. The upscale bridal salon is a marker for the most recent bridal trends, prominent designers, and celebrity sightings.

In 2012, "Say Yes to the Dress: Atlanta" was nominated for "Best City or Regional Program" in the third annual TASTE AWARDS. In 2013, "Say Yes to the Dress: Bridesmaids" was honored as a finalist for "Best Fashion or Design Program: Television" in the fourth annual TASTE AWARDS. In 2014, "Say Yes to the Dress: Atlanta" was nominated as the "Best Reality Series: Fashion, Design or Home Decor" and the "Best City or Regional Program" in the fifth annual TASTE AWARDS. In 2015, "Say Yes to the Dress: Atlanta" was named the "Best Fashion or Design Program: Television" in the sixth annual TASTE AWARDS. The show also was nominated for "Best Reality Series: Fashion, Design or Home Decor" and "Best Single Topic Series."


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