Boeing-Boeing, 2008
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Address | 220 West 48th Street Manhattan, New York City United States |
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Owner | The Shubert Organization |
Designation | Broadway theatre |
Capacity | 1091 |
Production | A Bronx Tale |
Opened | 1913 |
Years active | 1913-present |
Coordinates: 40°45′37.5″N 73°59′08.73″W / 40.760417°N 73.9857583°W
The Longacre Theatre is a Broadway theatre located at 220 West 48th Street in midtown Manhattan.
Designed by architect Henry Beaumont Herts in 1912, the theatre was named for Longacre Square, the original name for Times Square. The French neo-classical building was constructed by impresario Harry Frazee, better remembered as the owner of the Boston Red Sox who, needing money for his theatrical ventures, sold Babe Ruth's contract to the New York Yankees. A curse allegedly lingered on the theatre as a result, and there was a time in which superstitious producers avoided it for fear they would be backing a flop, as noted by William Goldman in his book The Season: A Candid Look at Broadway. Despite the rumor, a large number of performers who have appeared on stage here have taken home a Tony Award for their efforts.