London Opinion
1914 cover
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| Format | weekly (1903 - 1939); monthly (1939 - 1954) |
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| Publisher | Pearson / Newnes |
| Founded | 26 December 1903 |
| Ceased publication | April 1954 |
| Circulation | 300,000 (1914) |
| OCLC number | 9862365 |
London Opinion and Today, often known as London Opinion, was a British magazine published from 1903 until 1954, when it was merged with Pearson's Men Only. It ran weekly from 26 December 1903 to 27 June 1939, and was then published monthly until April 1954. It took over the weekly Humorist in 1940.
Among its most famous covers was a variation of the 1914 Lord Kitchener Wants You recruitment poster, designed for London Opinion by Alfred Leete; at the time the magazine had a circulation of about 300,000. In 1907 the magazine started a national limerick craze.
Contributors included cartoonists Norman Thelwell,Arthur Watts (illustrator), Rowel Friers, and Arthur Ferrier.
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