London Lite
| Type | Free daily newspaper |
|---|---|
| Owner(s) | Associated Newspapers |
| Founded | 14 December 2004 |
| Language | English |
| Ceased publication | 13 November 2009 |
| Headquarters | London |
| Website | www.thisislondon.co.uk |
London Lite was the trading name of a British free daily newspaper, published by Associated Newspapers (part of Daily Mail and General Trust), and now defunct. It was available Monday to Friday afternoons and evenings from street distributors in Central London only. On 27 October 2009, Associated Newspapers announced that it had entered into negotiation with staff over the future of the paper. The last edition was published on Friday, 13 November 2009, a date chosen by staff for its swan song.
On 14 December 2004, Associated Newspapers launched a freesheet edition of the Evening Standard, called Standard Lite, to help boost circulation freely. This had 48 pages, compared with about 80 in the main paper, which also had a supplement on most days.
It was announced in August 2006 that the free paper would now be called London Lite, in a move that was widely seen as a spoiler to protect against the launch of News International's The London Paper on 4 September.
With the sale of the Evening Standard, but not London Lite, to Alexander Lebedev on 21 January 2009, the association between the Standard and the Lite was broken. London Lite—like its free sister morning newspaper, Metro—remained owned by Associated Newspapers, the same media group that owns the Daily Mail.
London Lite, edited by Ted Young, was designed to be especially attractive to younger female readers, and featured a wide range of lifestyle articles, but less news and business news than the Standard. It was initially available only between 11.30am and 2.30pm from Evening Standard vendors and in the central area, but was later handed out by its own street distributors.
...
Wikipedia