London Games Festival

The London Games Festival is an annual video gaming festival for both consumers and trade specialists held on 1–10 April 2016. The Festival is part of Games London a new initiative to boost investment and skills in the capital, delivered by Ukie and Film London and funded by £1.2 million investment from the Mayor of London.

The 2016 London Games Festival will include 15 official events across 10 different venues in the capital. Highlights include:

A previous London Games Festival ran until 2012 featuring a series of diverse events from the world of interactive entertainment. Video games publishers, developers, partners, personalities, trade organisations, media organisations and individuals were all involved in the week-long celebrations. The LGF provided the industry with the opportunity to showcase creativity and artistry, from script-writers to animators, musicians to programmers.

The Festival also worked to enhance perceptions of interactive entertainment and the industry by engaging with existing institutional advocates (BAFTA, ELSPA, DfES, DCMS, BBFC, DTI, LDA) and illustrating compelling and positive research while promoting future vision and horizons of the games industry. Alongside the week of media and/or consumer-facing events were a number of B2B events organised by the industry’s trade bodies and other organisations.

The festival was also complemented by a Fringe, an offshoot of the more mainstream and commercially focused Festival, with an abundance of interesting and diverse events for games and non-gamers alike. Highlights in 2007 included:

The Soho Project, that offered players a chance to take part in a mass ‘reality game’ on the streets of Soho, via the website

Games AV - a live concert, screening and club night features musicians, DJs, VJs, filmmakers, animators and digital artists whose work has been shaped by video games culture.

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