Lolly Wolly Doodle
Company logo
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A Lolly Wolly Doodle dress
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| Private | |
| Industry | Children's and women's clothing |
| Founded | Lexington, North Carolina, US, (2008) |
| Founder | Brandi Tysinger-Temple |
| Headquarters | Lexington, North Carolina, US |
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Number of locations
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4 |
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Area served
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US |
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Key people
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| Revenue | $11 million |
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Number of employees
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250 |
| Website | lollywollydoodle |
Lolly Wolly Doodle is an American company that manufactures women's and children's clothing for sale online. It was founded in 2008 by Brandi Temple in her hometown of Lexington, North Carolina, where it is headquartered. After investments by venture capitalists such as Revolution Growth, it has expanded to include production facilities in New York City; some business is outsourced to China and Latin America.
While it is not its only channel, Lolly Wolly Doodle sells most of its products through its Facebook page. Temple claims the company is the largest business on that site. It is considered to have succeeded in using Facebook as a sales platform where many larger, established retailers had failed.
The company takes a fast fashion approach to product development and production. Since it offers custom services like monogramming, it uses just-in-time production; its workers have been compared to short-order cooks. The network effects of distributing through a prominent social media site eliminate the need to spend money on marketing or advertising.
Although throughout her childhood she had often made things such as friendship bracelets and tried to sell them to others, Temple describes herself as an "accidental entrepreneur". A native of Lexington, North Carolina, centrally located in that state's Piedmont Triad region, she reached adulthood with no ambition greater than to become a trophy wife. "I wanted to support a great husband and look cute," she recalled in 2014.
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Wikipedia