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Loew's Grand Theatre

Loew's Grand Theatre
Address Peachtree & Forsyth Streets
Atlanta
Owner Loew's Theatres
Construction
Opened 1893
Demolished 1978
Years active 1893-1978
Website
Degive's Grand Opera House
Loew's Grand Theatre is located in Downtown Atlanta
Loew's Grand Theatre
Location in Downtown Atlanta
Location 157 Peachtree St., NE, Atlanta, Georgia
Coordinates 33°45′27″N 84°23′13″W / 33.75750°N 84.38694°W / 33.75750; -84.38694Coordinates: 33°45′27″N 84°23′13″W / 33.75750°N 84.38694°W / 33.75750; -84.38694
Area less than one acre
Built 1931
Architectural style Romanesque
NRHP Reference # 77000427
Added to NRHP June 17, 1977

Loew's Grand Theater, originally DeGive's Grand Opera House, was a movie theater at the corner of Peachtree and Forsyth Streets in downtown Atlanta, Georgia, in the United States. It was most famous as the site of the 1939 premiere of Gone with the Wind, which was attended by the stars of the film, except for the African Americans who appeared in it, who were also excluded from the souvenir program. (They were to be segregated and be in the "colored-only" regions if they were to be present in the theaters at all.)

It concentrated on showing films made or released by MGM, a Loews-owned studio, even boasting a sign under its marquee proclaiming it "The Home of Metro-Goldwyn-Mayer Pictures". Although the United States v. Paramount Pictures, Inc. case divested studios of ownership of theater chains in 1948, many MGM films made afterward still had their first showings in Atlanta at this theater, including Singin' in the Rain, the 1959 Ben-Hur and Doctor Zhivago.

The theater was built as DeGive's Grand Opera House in 1893 by entrepreneur and Belgian consul Laurent DeGive, and hosted many concerts and touring opera productions. It is often confused with DeGive's first opera house, which opened in 1870 four blocks south, at the corner of Marietta and Forsyth streets. The confusion is understandable, as DeGive had his name carved prominently above the entrance of the Grand Theater.


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