Live for Now (Pepsi)
| Client | PepsiCo |
|---|---|
| Product | |
| Music by | "Lions" by Skip Marley |
| Starring |
"Live for Now", also known as "Live for Now Moments Anthem", is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. The advertisement was pulled by the company one day after its distribution due to criticism.
The commercial features American fashion model and television personality Kendall Jenner and the song "Lions" by Skip Marley. The ad begins silently with a person's hand cracking open a Pepsi can and then a shot of a young man playing a cello on a rooftop. The view pans backward on a city and then zooms in on the musician with sweat flying off of his face as he plays. The music soundtrack then begins, with no other sound accompanying the visual footage. The view switches to a protest with mostly young people walking displaying V signs as gestures of peace and carrying signs, including one that says "Join the Conversation" and others with peace symbols.
The view then switches to a young woman in a hijab, who appears to be a professional photographer going through her print photographs with a red marker. Then the view switches to Jenner's character, clad in a silver dress being photographed in a photo shoot, modeling but also showing a growing awareness of the protesters passing nearby. The cellist, shown indoors in a new location, notices the protest as well, then drinks a Pepsi while viewing passing marchers from a balcony. Below the balcony, two young women drink a Pepsi. Then two other women take selfies as the march passes behind them.
The view then switches to the photographer, growing frustrated and then sending her prints flying in a gesture of irritation. She then also notices the protest outside. The view then switches to the protesters, looking cheerful. The photographer looks captivated, grabs her camera, and heads outside toward the protesters. There are images of more young people marching, then the cellist playing music alongside a guitarist as two men dance.
Jenner's character is shown again, still modeling but increasingly focusing on the protest. The cellist passes her, and gestures with his head for her to join them. Jenner responds by pulling off her blond wig to reveal her dark brown hair, cutting to a shot of her hair being blown forward. She hands the wig to a woman assistant without looking at her, wipes off her dark lipstick, and heads toward the protest.
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