"Live Free or Die" is the official motto of the U.S. state of New Hampshire, adopted by the state in 1945. It is possibly the best-known of all state mottos, partly because it conveys an assertive independence historically found in American political philosophy and partly because of its contrast to the milder sentiments found in other state mottos.
The phrase comes from a toast written by General John Stark, New Hampshire's most famous soldier of the American Revolutionary War, on July 31, 1809. Poor health forced Stark to decline an invitation to an anniversary reunion of the Battle of Bennington. Instead, he sent his toast by letter:
Stark may not have been the original author of the phrase. Vivre Libre ou Mourir ("Live free or die") was a popular motto of the French Revolution, which the politician Antoine Barnave had engraved on his buttons.
The motto was enacted at the same time as the New Hampshire state emblem, on which it appears.
In 1971, the New Hampshire state legislature mandated that the phrase appear on all non-commercial license plates, replacing "Scenic."
In 1977, the U.S. Supreme Court ruled in the case of Wooley v. Maynard, 430 U.S. 705, that the State of New Hampshire could not prosecute motorists who chose to hide part or all of the motto. That ruling came about because George Maynard, a Jehovah's Witness, covered up "or die" from his plate. "By religious training and belief, I believe my 'government' – Jehovah's Kingdom – offers everlasting life. It would be contrary to that belief to give up my life for the state, even if it meant living in bondage." Pursuant to these beliefs, the Maynards began early in 1974 to cover up the motto on their license plates.