In this episode, Quark and Rom ferry Nog to Starfleet Academy in Quark's personal shuttle. During the trip, a temporal anomaly sends them to 1947 Earth where they are held prisoner in Roswell, New Mexico.

Quark receives a shuttle that his cousin Gaila has been promising him for years. He christens it Quark's Treasure and for its maiden voyage takes his brother Rom and nephew Nog to Earth, where Nog has been accepted to Starfleet Academy in San Francisco. Quark also intends to make the trip financially profitable by smuggling a load of illicit kemocite explosive to Orion on the return voyage.

As the ship nears Earth, Rom finds that due to sabotage by Gaila they are unable to drop out of warp. However, by detonating part of the unstable kemocite "shipment" to create an explosion they can drop out of warp. Unfortunately, in doing so the ship and crew are thrown back in time to July 1947 and crash land near Roswell, New Mexico. The Ferengi awake on a U.S. military base, where the Americans believe them to be Martians. After Rom repairs their malfunctioning universal translators hidden in their ear canals, Quark begins negotiations with the humans, whom he considers backward and gullible, to sell advanced technology from the future. He brags to Rom and Nog in private that "within a year we'll be running this planet," and dreams of cultivating a vast Ferengi economic empire.

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