Little Caesar's Pizza
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Fox Theatre, where the headquarters of Little Caesars is located
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| Little Caesars | |
| Industry | Restaurants |
| Founded | May 8, 1959 Garden City, Michigan, U.S. |
| Founders |
Mike Ilitch Marian Ilitch |
| Headquarters | 2211 Woodward Avenue Detroit, Michigan, U.S. |
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Area served
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Worldwide |
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Key people
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David Scrivano (President) |
| Products | Pizza, Chicken Wings, Crazy Bread |
| Owners | Ilitch Holdings |
| Website | littlecaesars |
Little Caesar Enterprises Inc. (doing business as Little Caesars) is the third-largest pizza chain in the United States, behind Pizza Hut and Domino's Pizza. It operates and franchises pizza restaurants in the United States and internationally in Asia, the Middle East, Australia, Canada, Latin America and the Caribbean. The company was founded in 1959 and is based in Detroit, Michigan, headquartered in the Fox Theatre building in Downtown. Little Caesar Enterprises, Inc. operates as a subsidiary of Ilitch Holdings, Inc.
Little Caesars Pizza was founded on May 8, 1959, by Detroit Tigers farm team shortstop Mike Ilitch and his wife Marian Ilitch. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit. Mike wanted to call it simply "Pizza Treat," but Marian didn't like the name. Marian considered Mike her "little Caesar". Mike ultimately relented, and the store opened as "Little Caesar's Pizza Treat." The original store is still open today.
The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally, the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two square pizzas placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). In addition to pizza, they served hot dogs, chicken, shrimp, and fish. Little Caesars has since discarded the unwieldy packaging in favor of typical pizza boxes.
In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina.
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Wikipedia