The French and Canadian animated television series Totally Spies! follows the adventures of three Beverly Hills teenage girls – Sam, Clover, and Alex – who work as secret agents on missions to save the world while keeping their identity a secret from their peers. Supporting the girls is their employer Jerry of the World Organization Of Human Protection (WOOHP). The show has spawned a variety of characters including students from their high school and university, fellow WOOHP agents, and a cast of villains, many of whom have returned in later episodes.
The show's conception came from the rise of girl band and female singers in the music industry. Wanting to capitalize on the niche, David Michel and Vincent Chalvon-Demersay put their idea into development, which later shifted into production within a year. According to Michel, the series' animation style was intended to incorporate anime influences. The production company, Marathon Media, intended on building on the series brand by forming a three-piece girl band, utilizing German talk show Arabella to create it. Using a panel of judges, 20 demo videos were selected and the winners were selected based on the strength of their performance and the show's viewers. The band was selected and released a single in the spring of 2002, through EMI. According to managing director Dirk Fabarius, "The plan is to eventually create an entire album and establish and promote Totally Spies as a real band."
In an interview with WorldScreen.com, Michel said that prior to his show, there were a lot of boy action-adventure shows and practically nothing for girls, yet in pop culture, there was Britney Spears and Spice Girls. He said that the characters are heavily inspired by the movie Clueless and wanted to mix that with a James Bond format. When they first pitched the show, it had a moderate response, but when the first season was broadcast, the Charlie's Angels film came out, and suddenly the market was full of girl show properties.
The character design was originally done by Gil Formosa.