LinguaLeo
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Type of site
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Online education |
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| Available in |
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| Website | lingualeo |
| Registration | Free |
| Launched | 1 March 2010 |
| Current status | Public |
LinguaLeo" is a freemium online platform offering an English language learning service for Russian, Brazilian Portuguese, and Turkish speakers. As of December 2015, over 13 million people worldwide have used its online service to learn English. Lingualeo is available on the web, Android, iOS, Windows Phone, and as a browser extension. In November 2010, the company raised $200,000 in funding from angel investors, and in June 2012 LinguaLeo received $3 million from Runa Capital.
Lingualeo personalizes each user’s learning program to make learning English more effective. First, Lingualeo offers users a placement test to determine their language skill level. The service then develops a personal training program that takes the user’s skills, goals, and preferences into account.
Lingualeo offers training materials designed for fast learning progress. Users complete exercises that allow them to learn grammar, increase vocabulary, and improve reading and listening comprehension. They can also track their learning progress using the program’s monitoring tools.
A defining feature of the service is that it allows each user to choose real-life content that he or she likes. A free Lingualeo account provides learners with access to most of the service’s content and tools. The collection includes more than 200,000 individual learning materials, including news, entertainment and business articles, TED Talks, popular songs, movie clips, stories, and jokes.
This approach solves the basic problem encountered in learning a foreign language — lack of motivation. The service uses gaming principles to capture the interest of learners, maximize enjoyment and engagement, and inspire them to continue learning. Leo the Lion is the main character of the service and a personal guide to the language jungle. This lion eats meatballs, and to receive the meatballs a user has to read texts, watch videos, complete language quests, and consolidate his knowledge during training.
Lingualeo is available on the web, Android, iOS, Windows Phone, and as a browser extension. Users can learn at home or on the go in the context of everyday life, surfing the web, watching new videos, and listening to their favorite music. Mobile applications include additional functionality and let users study without a network connection. Lingualeo web extensions are available for most popular Internet browsers and allow users to add new words to the personal dictionary and practice them later. All data is synchronized in real time across all user devices.
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