Lincoln Enterprises
|
Formerly called
|
Star Trek Enterprises |
|---|---|
| Genre | Television merchandise |
| Successor | Roddenberry.com |
| Founded | 1967 |
| Founder | Bjo Trimble, Gene Roddenberry |
| Owner | Majel Barrett |
Lincoln Enterprises, formerly Star Trek Enterprises, was a mail-order company set up by Bjo Trimble and Gene Roddenberry to sell merchandise related to the American science fiction television series Star Trek. It was known for selling official scripts and film cells directly from Desilu Productions during the run of the series. It later expanded into general Star Trek merchandise under Majel Barrett, and was since subsumed into Roddenberry.com.
Following the second season of the original Star Trek series, fan Bjo Trimble led efforts in 1967 to ensure that the show was renewed for a third season. Part of this effort was the creation of Star Trek Enterprises, in conjunction between Trimble and the show's creator, Gene Roddenberry. Through the help of Roddenberry, the company sold mail order Star Trek merchandise, which was obtained directly from the studio. Another claim to the foundation of the company was after a letter from science fiction writer Isaac Asimov to Roddenberry was mislaid among fan mail, and he received a photograph of the cast in response.
At the time, Roddenberry's marriage to his first wife, Eileen, was rapidly collapsing; the couple would soon divorce. In preparation for this eventuality, Roddenberry created Lincoln and put it in the name of Majel Barrett, who had been his mistress since she had played Number One in the show's original pilot episode, and later the recurring character of Nurse Christine Chapel, as well as providing the voice for the ship's computer. If the company was in her name, its assets and profits would not be community property under California law and thus beyond Eileen's reach in a divorce.
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