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Lincoln (automaker)

The Lincoln Motor Company
Division
Industry Automotive
Founded August 1917; 100 years ago (1917-08) (as Lincoln Motor Company)
Dearborn, Michigan, U.S.
Founders
Headquarters Dearborn, Michigan, U.S.
Area served
Key people
Joy Falotico (Group Vice President, Lincoln Motor Company since March 1, 2018)
Products Luxury vehicles, Limousines
Parent Ford Motor Company
(February 4, 1922–present)
Website www.lincoln.com

Lincoln, formally the Lincoln Motor Company, is a luxury vehicle brand of the American manufacturer Ford Motor Company. Throughout its existence, Lincoln has been marketed among the top luxury brands in the United States, having a segment rivalry against Cadillac for nearly a century. The brand was named after 16th US President Abraham Lincoln by company founder Henry M. Leland. Lincoln has the distinction of establishing the personal luxury car segment, with the entry of the Lincoln Continental into mass production in 1940.

Founded in 1917, Lincoln Motor Company was purchased by Ford Motor Company in 1922. Following World War II, Lincoln was paired with the mid-range Mercury brand, forming the Lincoln-Mercury division. In 2012, Ford rebranded the Lincoln division under its original name, Lincoln Motor Company. Originally founded as a freestanding division above Lincoln, Continental was integrated into Lincoln in 1959. The Continental-branded Mark Series was marketed through Lincoln starting in 1968, adapting the Lincoln name in 1986. The Lincoln star emblem is derived from a badge first used on the 1956 Continental Mark II.

Following the divestiture of Jaguar, Land Rover, Aston Martin and Volvo, Lincoln became and remains the sole luxury nameplate of Ford Motor Company. The current product range of Lincoln consists of sedans, crossovers, and SUVs. Outside of retail markets, Lincoln has produced vehicles for limousine and livery use throughout its entire existence, with several examples used as official state limousines for Presidents of the United States.

In 2017, Lincoln sold 188,383 vehicles globally. Outside of North America, Lincoln vehicles are officially sold in the Middle East, China, and South Korea.

The Lincoln Motor Company was founded in August 1917 by Henry Leland and his son Wilfred. Among the founders of Cadillac, Leland had sold the company to General Motors in 1909, remaining on as an executive until 1917, when he left over a dispute with GM President William Durant. Naming Lincoln Motor Company after Abraham Lincoln (whom he voted for in 1864), Leland financed the company by securing a $10 million contract to build Liberty V12 aircraft engines, breaking ground on the Lincoln Motor Company Plant. To build the Liberty engines, Lincoln sourced parts from other manufacturers; along with cylinders produced by Ford, other parts were sourced from Buick, Cadillac, Marmon, and Packard. In total, 6,500 Liberty V12 engines were produced by Lincoln before the end of World War I ceased wartime production.


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