It was released in November 1993 as the second single from his debut album The Album. Another CD maxi were produced at the end of that year containing new remixes (one of them was made by Bass Bumpers).

The song was very successful in several countries. It peaked at #1 in Finland, Greece, Spain and Sweden. And in Austria, Denmark, Germany, Italy and Switzerland it peaked at #2. By March 1994, "Life" had sold 1.5 million copies worldwide.

The song received favorable reviews from music critics. Billboard wrote about the song: "Although there is no denying the stylistic similarity to Haddaway's huge "What Is Love," this single gains its own strength through a fun, sing-along chorus and warmly upbeat lyrics. Added pleasure comes from Haddaway's assured voice."

Music & Media wrote: "Variations on a theme have always been bona fide recording tricks and subsequently Life will be What Is Love? Part II."

Dave Sholin from the Gavin Report commented on the song: "At a time when programmers are pleading for uptempo releases, Haddaway delivers an early Christmas present. "Life..." comes complete with a melody as compelling as his debut smash, "What Is Love."

Network 40 wrote: "Compared by many programmers to SNAP's "Rhythm Is A Dancer," this uptempo Dance track spices in Techno mixes to bring home the goods. Familiar in sound to his #1 worldwide hit, "What Is Love," "Life" is already receiving airplay at a handful of stations that were lucky enough to get the import early. This tune will research phenomenally, following in the heels of its predecessor. Another Morning Line "Best Bet.""

¹ Remix version

...
Wikipedia