Life is the third Korean extended play (EP) of South Korean singer Heo Young-saeng. It was released on March 14, 2013 under B2M Entertainment and distributed by CJ E&M.

The album contains four songs and an instrumental version of the lead song "The Art of Seduction" (aka "How To Get Girls").

On February 18, 2013, almost a year since South Korean singer Heo Young-saeng's last mini-album Solo, B2M Entertainment posted the words: "next B2M artist .... HEO YOUNG SAENG Coming soon!" onto their Twitter account, announcing Heo's upcoming album. After their initial announcement, the agency started giving updates and schedules for the album Life. B2M Entertainment also reported that besides an upbeat song for his upcoming title track, Heo's next recording would be more colorful or brighter than his last.

An 18-second music video teaser was uploaded on YouTube on March 6: it shows an obsessive fangirl inside a dark room full of images of Heo. She frantically draws his portrait on a piece of paper while police sirens and thunder are heard in the background. The teaser was later revealed to be the opening scene prior to the main music video. It was followed by the release of the music video's second teaser two days later: using the instrumental version of "Life" as its background song, the 20-second video is composed of various close-ups of Heo and the fangirl's facial expressions first, and later reveals him to be imprisoned inside a cage. In addition, a preview of the album jacket and five different concept photos were posted days before the release of the EP.

Heo Young-saeng officially released his third mini album Life on March 14. The three-minute and forty-three-second music video of its title track entitled "The Art of Seduction" was also uploaded on YouTube on the same day. The funky, retro dance lead song was produced by Sweet Tune's Han Jaeho and Kim Seung-soo, while the accompanying music video features Choi Ji-yeon as the obsessive blonde-haired girl, as well as a cameo of Seo Ji-seok as the policeman at the end of the video.

It was no coincidence that the music video was released during White Day as Heo said: "The event itself is the comeback." On White Day, men are supposed to give something back to women who gave them gifts on Valentine's Day, In the same way, the idea behind "The Art of Seduction" is that Heo approaches women and gives himself to them. While the lyrics talk about a man aggressively seducing ladies, the music video is the complete opposite in that Heo is shown held captive by a delusional fan.

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Wikipedia