LifeZette
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Type of site
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News and opinion |
|---|---|
| Available in | English |
| Founded | October 2014 |
| Headquarters |
1055 Thomas Jefferson Street, Suite 301 Washington, DC 20007 United States, United States |
| Owner | Ingraham Media Group, Inc. |
| Founder(s) |
Laura Ingraham Peter Anthony |
| Key people | Laura Ingraham (Editor-in-chief) |
| Slogan(s) | LIfe. Explained. |
| Website | LifeZette.com |
| Alexa rank |
 4,033 (February 2017[update]) |
| Advertising | Native |
| Registration | Optional, but is required to comment |
| Launched | July 2015 |
| Current status | Online |
LifeZette is an American news, opinion, and commentary website. It was founded in 2015 by conservative political commentator Laura Ingraham and businessman Peter Anthony. The site has news and commentary on a range of topics such as politics, lifestyle and culture using the slogan "Life. Explained." It has been branded "a cultural and political web destination for conservatives and independents" and is organized into the sections PoliZette, MomZette, HealthZette, FaithZette and PopZette.
LifeZette is based in Washington, D.C. and owned by Ingraham Media Group. Ingraham is the publication's editor-in-chief, Maureen Mackey is its managing editor and Peter Anthony is its chief executive officer. The site was criticized for promoting conspiracy theories in the run-up to the 2016 United States presidential election.
Peter Anthony registered LifeZette.com in October 2014. He developed the site with radio host Laura Ingraham and they launched LifeZette in July 2015. It included news, commentary and original video content that was informational, satirical or humorous. Ingraham described it as "a lifestyle site with a side of politics," containing sections such as PoliZette, MomZette, HealthZette, FaithZette and PopZette.
The site first hired outgoing Daily Caller reporter Neil Munro to be its political editor, but Munro withdrew before the site's launch. Quin Hillyer was enlisted to be its political editor, before he was replaced by Keith Koffler in August 2015. Koffler left the site in May 2016 to work at the Washington Examiner.
LifeZette was the first organization called on by Sean Spicer during the initial White House press conference in January 2017.
In 2016 LifeZette published a video titled "Clinton Body Count", which promoted conspiracy theories regarding Bill and Hillary Clinton. LifeZette removed the video and later released a statement saying that "[t]he video was made in jest, and merely noted that the theories existed," comparing them to viral videos "left-leaning digital outlets". In September, the website published a since-removed article entitled "10 People Under the Clinton Curse", which stated that it was "hard to deny that being close with the Clintons could kill you."
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Wikipedia