LifeProof
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| Subsidiary | |
| Industry |
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| Founder |
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| Headquarters | San Diego, California |
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Area served
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Worldwide |
| Parent | OtterBox |
| Website | LifeProof.com |
Headquartered in San Diego, California, LifeProof is a consumer electronics accessory company acquired in 2013 by OtterBox. The company designs, manufactures, and markets cases that protect smartphone and tablet functionality and condition from water, snow, dirt, and shock. Their products include cases, flotation jacketing, belt clips, headphones, chargers, connectors, arm bands, bike mounts, and photography equipment.
LifeProof was founded in 2009 by Gary Rayner,serial entrepreneur Gary, having an MBA in Business from Queensland University of Technology. After 18 months and a $1 million investment, the its public debut at the 2011 LAUNCH Conference where it won awards for best product and best presentation after a demonstration with a LifeProof protected iPhone 4 that included dropping it on the ground, smothering it in ketchup, mustard, and dirt, followed by successfully rinsing it off in a fish tank.
In August 2011, rival manufacturer Otterbox filed a patent suit claiming the company infringed on four properties pertaining to protective device enclosures. On October 10, 2012, Ironman announced LifeProof as an official sponsor during the Ironman World Championship in Kona, Hawaii. Announced November 27, 2012, LifeProof became a Participating Sponsor of all 2013 XTERRA Triathlon events, marketing, and media in the United States. On January 7, 2013, LifeProof announced a partnership with Belkin EMEA.Belkin EMEA will be responsible for sales and distribution of LifeProof products in Europe.
On May 23, 2013, when the company was acquired by Otterbox for an undisclosed amount, the Colorado court officially terminated the patent suit case.
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