Life! Camera Action...
| Life! Camera Action... | |
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Movie poster
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| Directed by | Rohit Gupta |
| Produced by | Rohit Gupta |
| Written by | Rohit Gupta Amanda Sodhi |
| Starring |
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| Music by | Manoj Singh |
| Cinematography | Ravi Kumar R |
| Edited by | Rohit Gupta |
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Production
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Dot and Feather Entertainment
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| Distributed by | Viva Entertainment, USA Flipkart (dvd), India Distrify (online worldwide) |
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Release date
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Running time
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90 minutes |
| Country | United States |
| Language | English Hindi Punjabi |
Life! Camera Action... is a family-drama film directed, written, edited, produced by Rohit Gupta in his directorial debut. Starring Dipti Mehta, Shaheed Woods, Noor Naghmi, Swati Kapila, John Crann, this ninety minutes quasi-autobiographical film follows a young girl in pursuit of her dreams of becoming a filmmaker against all odds. The film received several awards and nominations. Its theatrical release was limited to film festivals. The film received direct-to-DVD release and subsequently on other video on demand (VOD) platforms.
Life! Camera Action... is of note for its extremely low filming budget ($4000), production value, philosophical inference, and its message widely praised. Silicon India listed it as "One of the 10 Outstanding Movies by Indian American Filmmakers". It made its way to the Limca Book of Records, India's equivalent of the Guinness World Records for being the first full-length motion picture "shot by just a two-member crew".
Life! Camera Action... is an inspiring story of Reina, who sets off to pursue a career in filmmaking without the consent of her parents. She is threatened to be disowned if she insists on her choice instead of doing what usually is the norm – become a doctor, engineer or an architect. At the center of this family drama, Reina is faced with a hard decision: She must give up her dreams to keep her parents happy or go against their wishes and follow her own path.
Life! Camera Action... started as Rohit Gupta's ten-minute short film assignment at the New York Film Academy. Shortly after he dropped out of the academy to make it into a full-length feature film. Amanda Sodhi, the co-writer of the film, in response to an advertisement had originally submitted a fifteen-page short film script titled "The Last Shot" loosely based on her own life. Gupta expanded upon the content, calling the extended version Life! Camera Action... with The Last Shot becoming a part of it.
The film was shot in guerilla style on Panasonic AG-DVX100 in ten days and roughly edited on Gupta's Mac Book Pro. It was filmed on an initial budget of around $4000 with money raised from his savings that was cleaned up with post-production work costing several thousand dollars before its marketing and release. In an interview Dipti Mehta has said that in an informal meeting before the audition, Gupta thought she was not right for the part, although she was invited at the audition where he failed to recognize her at the first sight. Mehta did get the part and it became her debut film as a lead.
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