Levi Roots

Levi Roots
Roots at the Notting Hill Carnival 2010
Born	Keith Valentine Graham 24 June 1958 (1958-06-24) (age 58) Clarendon, Jamaica
Residence	Brixton, London, England
Nationality	Jamaican–British
Occupation	Businessman, chef, musician, television personality
Years active	1982–present
Known for	Reggae Reggae Sauce
Net worth	£35 million (2014)
Website	Official website of Reggae Reggae Sauce

Keith Valentine Graham (born 24 June 1958), better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in south London.

Roots was born in Clarendon, Jamaica. He was raised by his grandmother after his parents moved to the UK, until he joined them at age 11. He was raised as a Christian, but converted to the Rastafari faith aged 18.

Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998. He was a friend of Bob Marley when he resided in the UK and performed "Happy Birthday Mr. President" for Nelson Mandela in 1992 on his trip to Brixton. He gained widespread fame after appearing on the UK television programme Dragons' Den, where he gained £50,000 funding for his Reggae Reggae Sauce.

Levi Roots' Reggae Reggae Sauce is a jerk barbecue sauce. In 2006 4,000 bottles of the sauce were sold at the Notting Hill Carnival.

He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons' Den. He appeared in the first episode of the fourth series, seeking £50,000 of investment from the Dragons in return for a 20% equity stake in Reggae Reggae Sauce. Despite erroneously claiming that he had an order for 2.5 million litres of the sauce (when in fact the order was for 2,500 kilograms), he was offered the £50,000 for a 40% stake in his business by Peter Jones and Richard Farleigh. Shortly after his appearance on the programme, Sainsbury's announced that they would be stocking the sauce in 600 of their stores.