Levi's Plaza

Levi Strauss Plaza, also known as Levi Plaza or Levi's Plaza, is an office complex located in Embarcadero in San Francisco, California. It houses the headquarters of Levi Strauss & Co. As of 1998 the company Blue Jeans Equity West is the landlord of the complex. In 1998 the ownership of the company consisted of Equitable Real Estate, Gerson Bakar, Jim Joseph, and Al Wilsey. Steve Ginsberg of the San Francisco Business Times said in 1998 that the complex is "the only true corporate campus" in San Francisco.

The site was originally known as Frederick Griffing's wharf. Eventually the land was built up and the wharf buried along with the Frederick Griffing's (ship). When the Levi Plaza was under construction the buried ship was rediscovered.

Levi Strauss Plaza was developed by Interland Development Corp., owned by Jim Joseph, the franchise owner of the Los Angeles football franchise of the United States Football League.Hellmuth, Obata and Kassabaum Inc. (HOK) designed the structure. Levi Strauss & Co. did the interior design, and Gensler and Associates supervised Levi Strauss's efforts. The construction of the 763,000-square-foot (70,900 m²), seven story facility began in 1979 and was completed in 1981. $110 million was spent on the exterior building, and Levi Strauss spent $120 million on interior improvements.

Levi Strauss & Co. first moved to the facility in 1981.

Around 1995 arbitration proceedings between Levi Strauss and the owners occurred, due to negotiations over an increase in rent. Steve Ginsberg of the San Francisco Business Times said that some real estate insiders predicted that Levi Strauss may leave the complex due to the arbitration. The Levi Strauss company, in the 1990s, hired Staubach Co. so it could consider its headquarters options. Ginsberg said that despite the arbitration proceedings that previously took place, Levi Strauss "never seriously considered leaving" the City of San Francisco nor the Levi's Plaza complex.

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