Let's Move!

Let's Move! was a public health campaign in the United States, led by Michelle Obama, wife of former President Barack Obama. The campaign aims to reduce childhood obesity and encourage a healthy lifestyle in children.

The initiative has the initially stated goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight." Let's Move seeks to decrease childhood obesity to 5% by 2030.

The campaign was announced on February 9, 2010 by Michelle Obama. She indicated the campaign would encourage healthier food in schools, better food labeling and more physical activity for children. On the same date, Obama signed a presidential memorandum creating the Task Force on Childhood Obesity to review current programs and develop a national action plan. The Task Force reviews policy and programs related to child nutrition and physical activity. It hopes to create change through a national action plan with five goals:

The White House Task Force hopes to bring the childhood obesity rate down to five percent by 2030.

A song, "Move Your Body", was released to promote the campaign called Let's Move! Flash Workout. The song was by Beyoncé Knowles and Swizz Beatz, and the video was shot in a school cafeteria where Beyoncé was dancing with children.

The initiative was led for several years by Sam Kass, the personal chef to the Obamas who became the first-ever White House Senior Policy Advisor on Nutrition. He was succeeded in 2015 as both Executive Director of Let's Move! and Senior Policy Advisor on Nutrition by Debra Eschmeyer, a cofounder of FoodCorps.

Since the Let’s Move initiative is a collaboration of many government agencies and private entities, it lacks full-time employees. Department heads, business executives, volunteers, teachers, legislators, and others carry out the mission and goals of Let’s Move in conjunction with their primary work obligations. Michelle Obama is the chief spokeswoman and promoter, but she does not have staff solely dedicated to carrying out the Let’s Move initiative. Due to the vast array of programs and services, the number of people served by Let’s Move is difficult to estimate. The Let’s Move initiative affects nearly every child in America in some way due to its broad outreach. Whether children’s school lunches are based on the new nutrition guidelines suggested by the initiative, or children use equipment donated to schools to promote exercise, it is nearly impossible for children to not be affected by Let’s Move

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