Legal Momentum

Legal Momentum, formerly known as NOW Legal Defense and Education Fund, is the oldest legal advocacy group for women in the United States. It was founded in 1970 as the NOW Legal Defense and Education Fund, a 501(c)3 nonprofit, by leaders of NOW.Muriel Fox was one of its co-founders and an ongoing leader of it. It changed its name to Legal Momentum in 2004. Legal Momentum is a liberal multi-issue organization dedicated to advancing women’s rights across the country. It is headquartered in New York City with an office in Washington, DC that focuses primarily on policy initiatives and legislative issues.

When Legal Momentum changed its name in 2004 it appeared to lose its identity in the eyes of both the non-profit world and the general public, and so hired a marketing firm to address the loss.

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