Ledo Pizza
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| Private | |
| Industry | Pizza, Pizza Delivery |
| Founded | 1955 Adelphi, Maryland, U.S. |
| Founder | Robert Beall and Thomas Marcos |
| Headquarters | Annapolis, Maryland |
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Number of locations
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103, as of November 2016 |
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Key people
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Jamie Beall (President, COO) Aaron Weedy (VP - Finance) Will Robinson (VP - Marketing) Mike Conway (VP - Operations) |
| Website | ledopizza |
Ledo Pizza is a pizzeria restaurant chain in the Mid-Atlantic and Southeastern United States headquartered in Annapolis, Maryland. Their first pizzeria was opened in Adelphi, Maryland, in 1955 on University Boulevard (Maryland Route 193) in Adelphi Shopping Center near the University of Maryland, College Park (38°59′5.5″N 76°58′1″W / 38.984861°N 76.96694°W). The first franchise was granted to the Fireside Restaurant in Berwyn Heights, Maryland, in 1979. Fireside Restaurant no longer exists. There are now over 100 restaurants in Maryland, Virginia, West Virginia, South Carolina, and Florida.
Ledo Pizza is rectangular in shape and is known for its very thin crust, sweet sauce, greasiness, thick pepperoni (one per slice; optional), and smoked provolone cheese, often using the tagline "Ledo Pizza is square, because we don't cut corners."
The real reason Ledo pizza is square was the relative abundance of rectangular pans in the 1950s, when round pizza pans were new. When the pizza industry embraced the round pan to cut costs, as the shape gave the illusion of more product when it was actually less, Ledo's stayed true to its roots and it became their trademark.
Most of its restaurants do not offer delivery options, focusing rather in carry out and dine-in options. When eating at the restaurant, customers are served by a waiter or waitress, rather than receiving the food over the counter. Also, Ledo offers many menu items, such as hamburgers, pasta, its own beer line (Ledo Lager), and more, in addition to specialty pizza types usually offered by pizza chains such as Pizza Hut or Papa John's.
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Wikipedia