Leafly
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| Private | |
| Industry | Medical & Adult Use marijuana resources |
| Founded | Irvine, California, United States, (June 13, 2010) |
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| Headquarters | Seattle, Washington |
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Key people
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| Website | www |
Leafly is the largest cannabis website in the world, with over 13 million monthly visitors and 40 million pageviews across its website and mobile applications. Leafly allows users to rate and review different strains of cannabis and cannabis dispensaries. The site helps patients determine which cannabis strain is appropriate for their particular symptoms and then directs them to a dispensary nearby. Leafly operates like a hybrid of Yelp and Consumer Reports in that it uses crowdsourcing to generate reviews for consumers. The company is headquartered in Seattle, Washington and is wholly owned by Privateer Holdings, a private equity firm focused on the emerging legal cannabis industry. Leafly is available for mobile use on iOS, and Android.
Leafly was founded in June 2010 by Scott Vickers, Brian Wansolich, and Cy Scott. The three Orange County engineers recognized the need for a legitimate strain resource and began to build Leafly as a side project to their jobs as web developers. Privateer Holdings acquired the company in 2012, at which time Brendan Kennedy became the company's CEO. By July 2011 the website had received about 180,000 unique visitors and was growing at 30 percent per month. In April 2012 Leafly reported about 2.3 million monthly visits and approximately 50,000 mobile app downloads per month. In June 2015, the company announced that it now receives over 6 million monthly visitors and 31 million pageviews across its website and mobile applications On August 2, 2014, Leafly became the first cannabis company to place an advertisement in The New York Times
Leafly generates revenue by selling online display advertising and priority listing packages to companies in the cannabis industry. Display advertising campaigns are sold on a Cost Per Impression model.
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Wikipedia