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Laundromat (Nivea song)

"Laundromat"
An image of a woman wearing a yellow, orange, black, and red dress. She is standing against an orange background, with the words "Nivea" and "laundromat" surrounding her.
Single by Nivea
from the album Nivea
Released April 1, 2003 (2003-04-01)
Format
Recorded 2001
Studio Rock Land Studios (Chicago)
Genre
Length 4:23
Label Jive
Songwriter(s) R. Kelly
Producer(s) Kelly
Nivea singles chronology
"Don't Mess with My Man"
(2002)
"Laundromat"
(2003)
"25 Reasons" / "Ya Ya Ya"
(2003)
"Don't Mess with My Man"
(2002)
"Laundromat"
(2003)
"25 Reasons" / "Ya Ya Ya"
(2003)

"Laundromat" is a song recorded by American singer Nivea from her eponymous debut album (2001). The song was released on April 1, 2003, as the third single from the album. American singer-songwriter R. Kelly wrote and produced the track. Backed by an electric piano and acoustic piano, it is an R&B and pop duet between Nivea and Kelly, and lyrically revolves around a laundromat as a metaphor for infidelity and the breakdown of a relationship.

Critical response to "Laundromat" was primarily positive; several critics praised its sound and composition while others were critical of Kelly's role as Nivea's duet partner given allegations that he had sexual relations with underage girls. Commercially, the recording peaked in the United States at number 58 on the Billboard Hot 100 and number 20 on the Hot R&B/Hip-Hop Songs Billboard chart. Internationally, it reached a peak position of number 33 on the UK Singles chart.

In its accompanying music video, Nivea sings, dances, and does her laundry in a laundromat while accompanied by female back-up dancers. American actor Nick Cannon plays the part of Nivea's boyfriend, and lip-synchs Kelly's parts. It was listed as one of the worst visuals made in a laundromat by Phoenix New Times. In July 2013, American singer Solange Knowles performed a cover version of the song in a laundromat as a part of the "Make Boring Brilliant" campaign. Her performance received positive reviews as an appropriate song choice for the venue. Knowles also said that she listened to the song during the recording of her third album A Seat at the Table (2016).

American singer-songwriter R. Kelly wrote, produced, and arranged "Laundromat". Nivea's vocals were recorded by Abel Garibaldi, Andy Gallas, and Ian Mereness at Rock Land Studios in Chicago. Mereness mixed the song with assistance from Jason Mlodzinski and Kelly. Garibaldi and Mereness also served as programmers for the single, with the help of assistant programmer Mlodzinski. Colin "CL" Lampkin and Nivea were the executive producers.


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