Lattice Engines
| Private | |
| Industry | Internet Marketing |
| Founded | June 2006 |
| Headquarters | San Mateo, CA |
|
Key people
|
Shashi Upadhyay, CEO and cofounder |
| Products | Predictive Lead Scoring, salesPRISM, playmaker, marketing and sales applications |
| Website | www |
Lattice Engines is a technology provider that delivers predictive marketing and sales cloud applications to business-to-business (B2B) companies. The company is privately held and backed by NEA and Sequoia Capital. It's headquartered in San Mateo, CA and has offices in Austin, Boston, New York and Beijing.
The company was founded by Shashi Upadhyay, Kent McCormick and Andrew Schwartz in 2006. Upadhyay currently serves as the company’s CEO, McCormick currently serves as the president and Schwartz currently serves as the chief architect.
In 2013, it expanded its suite of predictive applications to marketing with Lattice Predictive Lead Scoring.
Today there are more than 150 employees with headquarters in San Mateo and offices in Austin, Boston, New York City and Beijing and over 65,000 users in over 25 countries.
Lattice offers a suite of predictive, cloud applications for marketing and sales that are powered by the Lattice Data Cloud. The applications analyze data and deliver real-time reports with specific data to its users.
Lattice offers a big data analytics platform which provides users with intelligent sales targeting, combining internal and external date with proprietary data the company has collected; talking points; and highly specific sales campaigns known as plays, according to ZDNet's Paul Greenberg.
Lattice has more than 65,000 active sales and marketing professionals using its product from companies including Dell, HP and Microsoft. In April 2013, Lattice was named a "Cool Vendor" by Gartner, in its report on CRM and sales technology.
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Wikipedia