Latrobe Brewing Company
Latrobe Brewing Company viewed from Ligonier Street
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| Location |
Latrobe, Pennsylvania United States |
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| Opened | 1939 | ||||
| Owned by | City Brewing Company | ||||
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Latrobe Brewing Company in Latrobe, Pennsylvania, founded in 1939, was one of the largest breweries in the United States and the maker of "Rolling Rock" beer (famous for its small green bottles). It was purchased by Labatt Brewing Company in 1987, which in turn was purchased in 1995 by the Belgian brewing conglomerate corporation Interbrew, which merged later into InBev in 2004.
In May 2006, InBev announced that it was selling the "Rolling Rock" brands to Anheuser-Busch, (Budweiser), the largest brewer in the United States. This sale, however, excluded the Brewery, leaving an uncertain future for the Latrobe brewery, which only continued producing the Rolling Rock Brands through July 31, when production was moved to an Anheuser-Busch facility in Newark, New Jersey.
On June 21, 2006, InBev signed a letter of intent with City Brewing Company from La Crosse, Wisconsin, "giving it exclusive rights for an undetermined time to negotiate a purchase of the plant." City Brewing currently operates the historic G. Heileman Brewery in La Crosse. However, with the sale of the plant still in limbo, the Latrobe Brewing Company plant officially shut down on July 31, 2006, and the plant sat idle.
In September 2006, City Brewing Company from La Crosse, Wisconsin agreed to purchase the Brewery.
In March 2007, the Brewery reopened its doors and produced "Samuel Adams." The Boston Beer Company signed a deal with the plant's current owners, City Brewing Company in April 2007 to produce beer in the plant. The Boston Beer Company had pledged 3 to 7 million dollars to upgrade the plant. It is estimated that 200,000 to 250,000 barrels of beer would be produced in the plant during the remainder of 2007.
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