Laney Amplification
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| Private | |
| Industry | Amplification |
| Founded | Birmingham, England (1967) |
| Founder | Lyndon Laney (CEO) |
| Headquarters | Halesowen, England |
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Area served
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Europe, Africa, Asia, North America, South America, Australia |
| Products | Amplifiers |
| Website | Laney.co.uk |
Laney Amplification is a British designer and manufacturer of guitar amplifiers, bass guitar amplifiers, cabinets, and public address systems. Laney Amplification does not sell directly to the public, instead dealing with distributors and retailers.
Laney Amplification was founded in 1967 by Lyndon Laney while playing bass guitar in Band of Joy. Lyndon’s intense interest in electronics, paired with his lack of funds to purchase a proper amplifier, led to his building what would become the first Laney amp in his father’s garage. As word spread of the tone supplied by Lyndon’s amplifiers, he was able to supplement his income with amp sales to many local musicians, most notably perhaps Tony Iommi of Black Sabbath fame.
When the Laney signature tone was heard on Black Sabbath’s seminal debut album in 1970, demand became too high for the new company’s manufacturing facilities. Laney began manufacturing in the Digbeth quarter of Birmingham temporarily, but ultimately settled in Cradley Heath, where they stayed until 2004 when they again moved to larger facilities in Halesowen.
From the late ‘60s through much of the ‘70s, Laney focused primarily on their flagship LA100BL model amplifier and their KLIPP series amplifiers. The KLIPP series integrated a treble booster, similar to the Dallas Rangemaster used by countless rock and blues guitarists of the day.
As the 1980s began, there was an increased demand for overdrive and gain from amplifier manufacturers. Laney entered the market with their infamous AOR (Advanced Overdrive Response) series, offering an extra gain stage built in. This was particularly innovative as competitors such as Marshall would require extensive modification to achieve this sound. These amps were popular with such players as Randy Rhoads, Vinnie Moore, George Lynch, and Ace Frehley. Since the early ‘90s, these AOR amps have become a staple of the stoner rock and doom metal tone palette.
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Wikipedia