Land Rover Group

Land Rover Group (LRG) was a division of British Leyland (BL) and later the Rover Group that was in existence between 1981 and 1987. LRG brought British Leyland's light commercial vehicle production under one management, consisting of the Land Rover utility 4x4 range, the Range Rover luxury 4x4 and the former Leyland Sherpa van range (re-branded Freight Rover to match the other group members in 1984). LRG operated two factories in the Birmingham area- the Solihull plant and the Freight Rover plant at Washwood Heath.

The group was formed to produce a more logical management structure within the BL group – prior to the creation of LRG the Land Rover business was part of the Jaguar Rover Triumph or specialist division, makers of luxury cars, whilst the Sherpa van was part of the Leyland Truck & Bus division and the only light commercial product in a range otherwise made up of full-size commercial vehicles.

The Land Rover part of the group saw the most product development in an (ultimately successful) attempt to turn around a severe decline in Land Rover sales in the early 1980s (a 25% fall between 1980 and 1981 alone). A modernised and improved Land Rover model range was launched in stages between 1983 and 1985 (the Land Rover Ninety/One Ten/127 range, with new engines, transmissions, suspension and interiors. The Range Rover was gradually pushed up-market into the luxury car sector with a facelift and with more powerful engines, an automatic gearbox, 5 doors and new interior features such as leather seats and air conditioning. Throughout the mid 1980s new engines were added to the Land Rover line-up, including more powerful V8 petrol engines and a turbodiesel model.

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