Land O'Lakes
 |
|
| Agricultural cooperative | |
| Industry | Food and Agriculture |
| Founded | July 8, 1921 |
| Headquarters | Arden Hills, Minnesota, U.S. |
|
Key people
|
Christopher Policinski, President & CEO |
| Products | Dairy Foods, Animal Nutrition, Seed and crop protection |
| Revenue | $14.24 billion (2013) |
| Total assets | $6.75 billion (2013) |
| Members | 4,535 Farmer-Owners (2013) |
|
Number of employees
|
10,000 |
| Website | www |
Land O'Lakes, Inc. is a member-owned agricultural cooperative based in the Minneapolis-St. Paul suburb of Arden Hills, Minnesota, focusing on the dairy industry. The co-op states that it has about 3,600 direct producer-members, 1,000 member-cooperatives, and about 10,000 employees who process and distribute products for about 300,000 agricultural producers; handling 12 billion pounds of milk annually. It is ranked third on the National Cooperative Bank Co-op 100 list of mutuals and cooperatives. The co-op is one of the largest producers of butter and cheese in the United States.
Land O'Lakes was founded on July 8, 1921 in Saint Paul, Minnesota, by representatives from 320 co-op creameries as the Minnesota Cooperative Creameries Association. This organization aimed to improve marketing and quality of butter, and thus increase the profitability of dairying.
The Association developed and implemented the systematic inspection, grading and certification of butter from member creameries, resulting in greater uniformity of product. The improved quality and uniformity, and the reliability of its grading system, were touted in advertising materials. In 1924, the uniformly graded sweet cream butter was given the name "Land O'Lakes" after a contest, and the certificate forms used by the Association included the "Land O Lakes" marketing name (Minnesota's state nickname is "Land of 10,000 Lakes").
The name became so popular that the organization's public identity was often confused with its product name; thus, in 1926, the organization itself adopted the name "Land O'Lakes Creameries, Inc." and became eponymous with its product.
The co-op was often accused of unfair competition and false advertising in its early years, and compelled to defend its inspection and certification processes. Eventually, however, the sweet butter marketing strategy drove competitors either to match the quality of butter produced under the Land O'Lakes name or see their sales decline. Many competitors in the dairy products business copied the Land O'Lakes approach, and the certification of quality became a proven marketing technique in other product lines as well.
...
Wikipedia