Lancome
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| Subsidiary | |
| Industry | Fashion |
| Founded | 1935 |
| Founder | Armand Petitjean |
| Headquarters | Paris, France |
| Products | Perfumes and cosmetics |
| Parent | L'Oréal (1964–present) |
| Website | www |
Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oreal Luxury Products division, which is its parent company and offers skin care, fragrances, and makeup at higher-end prices.
Founded in 1935 by Armand Petitjean in France, as originally a fragrance house. The name "Lancôme" was inspired by the ruins of a castle, Le Château de Lancosme, while the roses in the area inspired the company's symbol of the single golden rose.
Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'oreal in 1964, and quickly became part of its luxury products division.
The company provides fragrances, skin care, and makeup. Their most famous products include their mascaras, namely "Hypnôse", their Visionnaire Range which contains a patented ingredient, "LR 2412", aimed to improve skin texture qualities, especially in pore reduction, fine lines and uneven skin tone. Lancome has recently released a new serum called "Dreamtone", which claims to improve on colour irregularities including sun spots and blemish marks. The serum is available in three colour integrals, fair, medium and dark to match individual skin tones.
Lancôme fragrances are made in association with perfumers: Alain Astori, Annick Menardo, Daniela Roche-Andrier, Christian Biecher, Jacques Cavallier, Calice Becker, Pauline Zanoni, Maurice Roucel, Thierry Wasser, Christine Nage, Armand Petitjean, Gerard Goupy, Olivier Cresp, Harry Fremont, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Kurkdjian, Robert Gonnon, Nathalie Lorson, Sophia Grojsman, and Alienor Massenet.
Despite founder Armand Petijean's assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the luxury beauty arena. Its ads can be seen in numerous publications worldwide, from Harper's Bazaar to French Vogue. Lancôme's ads have been shot by the leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier & Dusan Reljin.
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Wikipedia